Curriculum + Key Dates

Good Hustle - Round #12 kicks off 3rd May 2021

Here is a preview of the curriculum. If you are not yet enrolled or wish to view the full program outline, please go to -> goodhustle.online

The course is delivered 100% online. You'll receive 5 modules with video lessons, action-focused worksheets, an introduction to your Peer Learning Pod, and a group space to discuss your insights and queries together.

We run the live program for 10 weeks and we will wrap up on 11th July 2021, plus you will continue to have lifetime access to this course content.


Module 1 – The Change You Seek

3 - 16 May. We get started with:

  • Introduction to Social Enterprise with Tom Dawkins
  • Theories of Change + Issue Mapping with Tom Dawkins
  • 4 Pillars of Social Entrepreneurship with Alex Budak

LIVE SESSION: Introductory live call


Module 2 - Designing and Building Your Idea

17 - 30 May. Gain clarity about your business idea, build empathy for the people and problem you are working with, start testing your assumptions and determine your business model. Featuring:

  • Designing and Building Your Idea with Ben Pecotich
  • Business Models with Ben Reid


Module 3 - Building Your Tribe

31 May - 13 June. We focus on connecting and catalyzing your social enterprise community, taught by:

  • 5 Hooks of Social Change Storytelling with Tom Dawkins
  • Creating Your Ideal Customer Avatar with Luke Faccini
  • Sharing Resources via "Collective Enoughness" with Hildy Gottlieb


Module 4 - Getting Launch Ready

14 - 27 June. We address your pitch, your marketing and sharing your story - essential ingredients for launching or renewing your social enterprise. Featuring:

  • Crafting Your Story and Delivering a Great Pitch with Rob Irving
  • Digital Marketing Essentials with Brook McCarthy
  • The Art of Video Storytelling with Natasha Akib


Module 5 - The Road is Long

28 June - 11 July. Hone courage and resilience, and your personal and financial sustainability to fuel your business impact into the future. Featuring:

  • Changemaker Mindsets for Long-term Success with Alex Budak
  • Funding Options with Tom Dawkins
  • Personal Sustainability + Creating a Culture of Care with Kate Clugston

LIVE SESSION: Your Next Steps... final call and group coaching session

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You are also invited to participate in live group calls throughout the Good Hustle Program. Join us for three Q&As with inspiring founders who share their stories and insights from building social enterprises, plus group coaching calls with the StartSomeGood team to get started and wrap up the program. All calls are recorded for you to listen to later.

We will soon be announcing founders joining us for the live sessions - stay tuned! Live call dates and zoom details will be published soon.

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Follow along over 10 weeks, or go at your own pace.

View the full program details and enroll at goodhustle.online

Complete and Continue