Curriculum + Key Dates

Good Hustle - Round #13 kicks off 5th July 2021.

Here is a preview of the curriculum. If you are not yet enrolled or wish to view the full program outline, please go to -> goodhustle.online

The course is delivered 100% online. You'll receive 5 modules with video lessons, action-focused worksheets, introduction to your Peer Learning Pod, and a group space to discuss your insights and queries together.

We run the live program for 10 weeks and we will wrap up 12th September 2021, plus you will continue to have lifetime access to this course content.


Module 1 – The Change You Seek

5 - 18 July. We get started with:

  • Introduction to Social Enterprise with Tom Dawkins
  • Theories of Change + Issue Mapping with Tom Dawkins
  • 4 Pillars of Social Entrepreneurship with Alex Budak

LIVE SESSION: Introductory live call


Module 2 - Designing and Building Your Idea

19 July - 1 Aug. Gain clarity about your business idea, build empathy for the people and problem you are working with, start testing your assumptions, and determine your business model. Featuring:

  • Designing and Building Your Idea with Ben Pecotich
  • Business Models with Ben Reid


Module 3 - Building Your Tribe

2 - 15 August. We focus on connecting and catalysing your social enterprise community, taught by:

  • 5 Hooks of Social Change Storytelling with Tom Dawkins
  • Creating Your Ideal Customer Avatar with Luke Faccini
  • Sharing Resources via "Collective Enoughness" with Hildy Gottlieb


Module 4 - Getting Launch Ready

16 - 29 August. We address your pitch, your marketing and sharing your story - essential ingredients for launching or renewing your social enterprise. Featuring:

  • Crafting Your Story and Delivering a Great Pitch with Rob Irving
  • Digital Marketing Essentials with Brook McCarthy
  • The Art of Video Storytelling with Natasha Akib


Module 5 - The Road is Long

30 August - 12 September. Hone courage and resilience, and your personal and financial sustainability to fuel your business impact into the future. Featuring:

  • Changemaker Mindsets for Long-term Success with Alex Budak
  • Funding Options with Tom Dawkins
  • Personal Sustainability + Creating a Culture of Care with Kate Clugston

LIVE SESSION: Your Next Steps... final call and group coaching session

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You are also invited to participate in live group calls throughout the Good Hustle Program. Join us for three Q&As with inspiring founders who share their stories and insights from building social enterprises, plus group coaching calls with the StartSomeGood team to get started and wrap up the program. All calls are recorded for you to listen later.

We will soon be announcing founders joining us for the live sessions - stay tuned! Live call dates and zoom details will be published soon.

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Follow along over 10 weeks, or go at your own pace.

View the full program details and enrol at: goodhustle.online

Complete and Continue