Good Hustle kicks off on Monday, 29 September 2025.

Here is a preview of the curriculum. If you are not yet enrolled or wish to view the full program outline, please go to the Good Hustle webpage.

The course is delivered 100% online. You’ll receive 5 modules with video lessons, action-focused worksheets, and regular group coaching calls to discuss your insights and queries together.

This course will run for 10 weeks from the Monday, 29 September 2025.

We will wrap up on Friday, 5 December 2025, plus you will continue to have lifetime access to this course content.

Module 1 – The Change You Seek

[29 September - 12 October 2025]. We get started with:

• Introduction to Social Enterprise with Tom Dawkins
• Theories of Change + Issue Mapping with Tom Dawkins
• 4 Pillars of Social Entrepreneurship with Alex Budak

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Module 2 - Designing and Building Your Idea

[13 - 26 October] Gain clarity about your business idea, build empathy for the people and problems you are working with, start testing your assumptions, and determine your business model. Featuring:

• Designing and Building Your Idea with Ben Pecotich
• Business Models with Ben Reid

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Module 3 - Building Your Community

[27 October - 9 November 2025].

We focus on connecting and catalyzing your social enterprise community, taught by:

• 5 Hooks of Social Change Storytelling with Tom Dawkins
• Creating Your Ideal Customer Avatar with Luke Faccini
• Sharing Resources via "Collective Enoughness" with Hildy Gottlieb

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Module 4 - Getting Launch Ready

[10 - 23 November 2025]. We address your pitch, and your marketing, and share your story - essential ingredients for launching or renewing your social enterprise. Featuring:

• Crafting Your Story and Delivering a Great Pitch with Rob Irving
• Digital Marketing Essentials with Brook McCarthy
• The Art of Video Storytelling with Natasha Akib
  

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Module 5 - The Road is Long

[24 November - 5 December 2025]. Hone courage and resilience, and your personal and financial sustainability to fuel your business impact into the future. Featuring:

• Changemaker Mindsets for Long-term Success with Alex Budak
• Funding Options with Tom Dawkins
• Personal Sustainability + Creating a Culture of Care with Kate Clugston
  

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You are also invited to participate in live group calls throughout the Good Hustle Program. Join us for three Fireside Chats with Social Entrepreneurs, two Q&As with inspiring founders who share their stories and insights from building social enterprises, plus group coaching calls with the StartSomeGood team to get started and wrap up the program. All calls are recorded for you to listen to later.

Follow along over 10 weeks, or go at your own pace.